Your brief, answered
what you’re looking for, and where to see it
Your post listed five qualities. Here is how ZoE works on each one, with the project that shows it best.
01 · Creative thinkingFresh, distinctive concepts from a brief
We start from how people feel, not from the format. For Dulux, the brief was a paint colour; our idea was to let guests experience the colour with all five senses.
See Dulux →02 · Brief to key visualObjectives and insight turned into visuals
Every visual traces back to one message. For Casablanca, the insight came from what young Indonesians are into right now, and the launch was built around those personalities.
See Casablanca →03 · Strategic mindUnderstand the brief, find the core message
Strategy comes first in our process. We read the brief, agree the single message it must carry, and only then design. Our approach is grounded in how people perceive, decide and act.
See our process →04 · Visual storytellingClear hierarchy and consistent brand expression
For Dairy Champ we keep one visual language across menus, flyers, roll banners, tents and 6×6 m expo booths: the same colours, the same “Manis, Gurih, Creamy” voice, a clear first read on every piece.
See Dairy Champ →05 · Detail and executionOriginal, relevant and well made
We design and produce. Our in-house workshop builds stages, booths and props, so the key visual survives intact from screen to the real world.
See the booths →How a brief becomes a key visual
five steps, one message
The key visual is step four, not step one. Everything before it makes sure the visual says the right thing.
brief
Read the objective, audience and mandatories. Ask what has to change in people’s minds.
insight
Find the human truth: how the audience lives, talks and what they care about now.
idea
One sentence that connects the brand to that truth. Every later choice is checked against it.
key visual
Hierarchy, colour, type and image that say the idea in one look, true to the brand.
roll-out
Adapt across formats (social, print, POS, booth, stage) without losing the idea.
Case 01 · Concept to experience
dulux colour of the year 2023: wild wonder
- Brief
- Interpret the Colour of the Year and carry its message to architects, interior designers and the media.
- Insight
- Colour isn’t just paint. It changes how a space feels and how people live, day to day.
- Idea
- Make people feel the colour, not just see it: a five-senses journey from arrival to the last moment.
- The look
- Bring nature into everyday spaces. Living plant walls at the entrance, room sets styled as real homes in the Wild Wonder palette, and a nature-led stage screen.
- Result
- Very positive client feedback.
The journey, from brand KV to room sets to the stage
Case 02 · Insight to launch
casablanca eau de parfum launch
- Brief
- Introduce a perfume range made for young people, each scent built on a personality such as sporty or adventurous.
- Insight
- To reach Indonesian youth, you have to know their daily life: the activities, trends and viral moments they are into right now.
- Idea
- Turn each scent into a youth personality, and stage the launch around the things young people already love doing.
- The look
- Bold, colourful and energetic, with every variant given its own character on a stage built for photos and conversation.
- Result
- A packed venue and very positive client feedback.
Case 03 · One brand, every format
dairy champ key visual system
Dairy Champ sweetened condensed milk, across three programs. The brand’s yellow and navy, its “Manis, Gurih, Creamy” voice and one clear headline per piece hold everything together, from an A5 menu to a 6×6 m booth.
#RacikanCreamyJuara · Dairy Champ × Twin House × Muhammad Aga
Recipe launch with a coffee shop partner and a KOL. Menu KVs lead with the drink and the price, so the offer reads in one second at the counter.
Ramadan: Paket Kemenangan & Rasa Kemenangan
Something sweet for berbuka. A promo bundle, takjil recipes and a booth that work as one campaign at mosque bazaars and public places.
SIAL InterFOOD 2024 & 2025 booth designs
6×6 m booths where the brand pours out of the structure itself: the giant can and milk splash become the key visual in 3D.
We’ve worked together before
djarum foundation bukber media
A Ramadan media gathering with senior journalists and editors-in-chief, which ZoE conceived and ran end to end.
- Creative ideas
- Venue and talent alignment
- Production
- Event management
Brands we’ve worked with
Let’s collaborate
send us a brief. we’ll show you the idea.
We’d be glad to respond to an upcoming brief or walk you through any of these projects in more detail.